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Emerging Markets Laboratory Technology in South Africa

Editor: Dipl.-Chem. Marc Platthaus

The Analytica Lab Africa will take place for the first time from July 9 to 11, 2019, on the premises of the Gallagher Convention Centre in Johannesburg. Following its acquisition by Messe München and its integration into Analytica’s network, the event is set to continue growing in the promising market of Africa.

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Fig.1 The Analytica Lab Africa organizers are expecting roughly 2,000 visitors and 120 exhibitors.
Fig.1 The Analytica Lab Africa organizers are expecting roughly 2,000 visitors and 120 exhibitors.
(Source: Messe München GmbH)

Reinhard Pfeiffer, Deputy CEO of Messe München on the subject of the new purchase: “The integration of Lab Africa into the Analytica network offers the opportunity to give the event an even more professional appearance and greater international visibility.”

New location offers growth perspectives

A new logo, the extended trade fair name and the new website are not the only changes: In 2019, the trade fair will be held for the first time at the new location, the Gallagher Convention Centre. As one of Africa’s largest exhibition venues with modern infrastructure, the Gallagher Convention Centre offers Analytica Lab Africa plenty of space for development opportunities in the exhibition and conference sector.

Exhibition areas at the pulse of the industry

As part of the worldwide Analytica network with events in Germany (Munich), China, India and Vietnam, the trade fair will combine different topics: Innovative, international products and solutions meet the specific requirements of the South African market at the first Analytica Lab Africa. The focus is on new developments in the areas of laboratory technology, analytics, biotechnology and diagnostics.

Analytica Lab Africa will be co-located with two other premier industry trade fairs: food & drink technology Africa (fdt Africa) and Ifat Africa. Together, the three tradeshows will showcase innovations in the areas of analysis as well as beverage, food and environmental technologies, offering valuable synergies to both exhibitors and visitors.

Visitor target groups reflect key topics

On the visitor side, Analytica Lab Africa targets a wide audience of laboratory professionals from areas that play an important role in South Africa. These include pharmaceutics, medicine, agriculture and mining, as well as environmental technologies, the food and beverage industry, and many others. Numerous application areas likewise meet at the Analytica Lab Africa: from representatives of research through quality control to laboratory users and decision-makers.

In addition to trade visitors from South Africa, the theme portfolio of the trade fair is geared also to participants from the neighboring states of Namibia and Botswana, as well as from Kenya, Nigeria and Ghana.

For the premiere of the event in Analytica’s network, the organizers – Messe München and its subsidiary MM South Africa – expect some 125 exhibitors and more than 2,000 visitors on 6,000 square meters gross of exhibition area.

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