German China

Sample Solutions Brooks Rebrands Life Sciences Services and Products Business

Editor: Alexander Stark

Brooks Automation announced Brooks Life Sciences Services and Products businesses will be rebranded under the creation of a new identity — Azenta Life Sciences. Azenta will bring together the existing portfolio of life sciences products and services to deliver integrated enterprise-wide sample exploration and management solutions.

Brooks' new life sciences brand is to enable breakthroughs to market with a fully integrated portfolio for sample exploration and management solutions.
Brooks' new life sciences brand is to enable breakthroughs to market with a fully integrated portfolio for sample exploration and management solutions.
(Source: Brooks Life Sciences)

By introducing the Azenta brand, Brooks wants to combine its life sciences products and services under one name. The life sciences industry is to benefit from the Azenta portfolio with the integration of the company's capabilities within automated ultra-cold sample storage and sample repository solutions, sample sourcing and genomic services, data management and informatics, and consumables and instruments.

Linda De Jesus, Senior Vice President and Chief Commercial Officer: “Our new strategic focus with Azenta will enable our company to better serve our customers with scale, end-to-end solutions and robust capabilities that will drive innovation and growth with greater speed and precision.”

Azenta has operations across North America, Europe and Asia, and serves customers worldwide. Over the coming months, legacy brands will be consolidated under the Azenta brand.

(ID:47739749)