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South Africa: Trade Fair for Laboratory Technology Analytica Lab Africa Postponed to November 2021

Editor: Alexander Stark

Due to the ongoing Covid-19 pandemic, Messe Muenchen South Africa has rescheduled Analytica Lab Africa from July to November 2 to 4, 2021. The trade show is held at the Gallagher Convention Centre, Johannesburg, together with Ifat Africa as well as food & drink technology (fdt) Africa.

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Analytica lab Africa is the only trade fair for laboratory technology, analysis, biotechnology and diagnostics in South Africa.
Analytica lab Africa is the only trade fair for laboratory technology, analysis, biotechnology and diagnostics in South Africa.
(Source: Messe Muenchen)

Johannesburg/South Africa — Messe Muenchen South Africa, presenters of Analytica Lab Africa, Ifat Africa and food & drink technology (fdt) Africa, are gearing up to present the three events in a co-located trade show at the end of this year. The three events, traditionally co-located to give industry stakeholders access to networking and markets across integrated sectors, have been rescheduled from mid-2021, and will be hosted in South Africa in November.

The organizers want to use the time to implement global best practice health and safety measures and design exhibition area layouts that enable in-person networking while still maintaining the required social distancing. The measures will align local and international Covid-19 safety measures throughout exhibition areas, forum areas, catering areas and transport, with new approaches to managing venue capacity, ventilation, staff safety training, contact tracing and disinfection of stands.

A comprehensive marketing strategy has been designed and is already being implemented to support exhibitors’ marketing efforts to their prospective customers via an integrated digital marketing solutions package. This will enable exhibitors to develop and maintain market awareness and industry networking from the time that they sign up to participate.

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