German China

On own account: Portfolio expansion Vogel takes over regional fairs Lab-Supply

Editor: Gerd Kielburger

Vogel Communications Group takes over all rights to the regional fairs of LAB-SUPPLY. The acquisition and integration by the German specialist medium LABORPRAXIS (incl. LAB Worldwide) will take place on January 2nd, 2020.

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In addition to major industry events such as Analytica, the Lab-Supply has established itself as an efficient exhibition format that is equally appreciated by visitors and exhibitors alike.
In addition to major industry events such as Analytica, the Lab-Supply has established itself as an efficient exhibition format that is equally appreciated by visitors and exhibitors alike.
(Bild: Vogel Communications Group/Kielburger)

Würzburg, Hennef/Germany — With more than 50 events to date, the Lab-Supply series has established itself in recent years as the leading regional event in the laboratory hotspots in Germany. Currently, the event series takes place at six alternating locations in Germany (Frankfurt/M., Leverkusen, Münster, Dresden, Berlin, Hamburg). In 2019, Vienna/Austria, the first location outside Germany, is included in the calendar of events. As a regional 'one-day trade fair', the event fulfils the desire of many lab users for efficiency and economy and enables them to obtain condensed information on current trends and developments in laboratory technology. The series of events will be accompanied by many expert presentations by equipment manufacturers on a wide variety of work and efficiency topics in the laboratories. Experts from the fields of environmental, food and industrial analytics, biochemistry, biotechnology, genetic engineering, molecular and cell biology, medical diagnostics and pharmacology will find relevant contacts and free expert advice here. Visits to the exhibition and lectures at all Lab Supply fairs are free of charge and without prior registration.

Since 2015, 'Laborpraxis' is media partner of the event series. The Lab-Supply concept has established itself as an efficient exhibition format alongside major trade fairs such as Analytica and Achema, and is appreciated by visitors and exhibitors alike.

Expansion of the communications portfolio

“With the Lab-Supply regional trade fair concept, we are integrating a brand that already enjoys a high reputation in the laboratory, analytics and life sciences sectors and that complements our existing portfolio in these markets very well,” says Matthias Bauer, CEO of Vogel Communications Group: “This acquisition is a component of our Vogel 2022 growth strategy for the Events business segment. As a comprehensive service provider for specialist information, face-to-face communication is an essential part of our media and communication work”.

Gerd Kielburger, Group Publisher of the specialist media LABORPRAXIS and PROCESS added: “This is a great addition to our media brand 'Laborpraxis' and our entire company. With 'Lab-Supply', we will be able to offer our customers and target groups an excellently established and forward-looking series of events and thus an even broader and more beneficial portfolio from a single source.”

The still-owners until the end of 2019, Peter-Ralf Müller and Werner Zillger, are delighted with the succession plan: “Since 2006 we have been organizing the Lab-Supply events series with great pleasure and Rhenish pragmatism. Now it is time for us to hand over our business to younger hands. We are very pleased to be able to present Vogel Communications Group, a successor who fully shares our high quality standards. We are very grateful for the active participation and visit of our regional laboratory fair in the past years”.

Vogel Communications Group is one of the leading service providers for B2B communication in German-speaking countries but also with global publications and reach as well as Chinese media brands. The head quarter is located in Würzburg/Germany. With four agencies in Berlin, the group offers comprehensive communication skills. The group's services range from specialist media, corporate publishing, social media services, PR, trade fair services, networks and communities to market intelligence & insights and an in-house congress center. The publishing areas manage 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offers and international activities. The print and digital media open up access to 14 sectors in the five business fields of industry, automotive, information technology, law/economy/taxes and B2B communication.