New Generation of Entry-Level Rheometers

Rheometers New Generation of Entry-Level Rheometers

2026-03-31 Source: Press release Anton Paar 1 min Reading Time

Related Vendors

Anton Paar has launched the MCR 53, MCR 73, and MCR 93 rheometers which set the benchmark for precision and efficiency. These new entry-level instruments combine speed, precision, and intelligent features to support reliable rheological analysis in everyday QC workflows.

Anton Paar offers a new era of quality control rheometry with the launch of the MCR 53, MCR 73, and MCR 93.

Building on decades of engineering excellence that inspired Anton Paar’s advanced MCR rheometers, these new entry-level instruments continue the legacy of the company’s trusted MCR series, combining speed, precision, and intelligent features to support reliable rheological analysis in everyday QC workflows.

With the new entry-level MCR series, the firm wanted to make high-quality rheology accessible to every QC lab. Customers told the company that they needed instruments that deliver uncompromising precision while keeping operation simple and consistent. The MCR 53, 73, and 93 do exactly that, bringing the most proven technologies into a platform that saves time, reduces training effort, and guarantees reliable results day after day, shares the firm.

The fastest entry-level rheometer on the market, this new series significantly reduces measurement time while ensuring accurate and repeatable results. With features that allow sample preparation right at the instrument using the touchscreen, automatic accessory recognition, and pre-prepared measurement templates, setup and operation are simple and consistent – even for less-experienced users, adds the company.

(ID:50803912)

Subscribe to the newsletter now

Don't Miss out on Our Best Content

Business E-mail

Please enter a valid mailadress.

By clicking on „Subscribe to Newsletter“ I agree to the processing and use of my data according to the consent form (please expand for details) and accept the Terms of Use. For more information, please see our Privacy Policy. The consent declaration relates, among other things, to the sending of editorial newsletters by email and to data matching for marketing purposes with selected advertising partners (e.g., LinkedIn, Google, Meta)

Date: 08.12.2025

Naturally, we always handle your personal data responsibly. Any personal data we receive from you is processed in accordance with applicable data protection legislation. For detailed information please see our privacy policy.

Consent to the use of data for promotional purposes

I hereby consent to Vogel Communications Group GmbH & Co. KG, Max-Planck-Str. 7-9, 97082 Würzburg including any affiliated companies according to §§ 15 et seq. AktG (hereafter: Vogel Communications Group) using my e-mail address to send editorial newsletters. A list of all affiliated companies can be found here

Newsletter content may include all products and services of any companies mentioned above, including for example specialist journals and books, events and fairs as well as event-related products and services, print and digital media offers and services such as additional (editorial) newsletters, raffles, lead campaigns, market research both online and offline, specialist webportals and e-learning offers. In case my personal telephone number has also been collected, it may be used for offers of aforementioned products, for services of the companies mentioned above, and market research purposes.

Additionally, my consent also includes the processing of my email address and telephone number for data matching for marketing purposes with select advertising partners such as LinkedIn, Google, and Meta. For this, Vogel Communications Group may transmit said data in hashed form to the advertising partners who then use said data to determine whether I am also a member of the mentioned advertising partner portals. Vogel Communications Group uses this feature for the purposes of re-targeting (up-selling, cross-selling, and customer loyalty), generating so-called look-alike audiences for acquisition of new customers, and as basis for exclusion for on-going advertising campaigns. Further information can be found in section “data matching for marketing purposes”.

In case I access protected data on Internet portals of Vogel Communications Group including any affiliated companies according to §§ 15 et seq. AktG, I need to provide further data in order to register for the access to such content. In return for this free access to editorial content, my data may be used in accordance with this consent for the purposes stated here. This does not apply to data matching for marketing purposes.

Right of revocation

I understand that I can revoke my consent at will. My revocation does not change the lawfulness of data processing that was conducted based on my consent leading up to my revocation. One option to declare my revocation is to use the contact form found at https://contact.vogel.de. In case I no longer wish to receive certain newsletters, I have subscribed to, I can also click on the unsubscribe link included at the end of a newsletter. Further information regarding my right of revocation and the implementation of it as well as the consequences of my revocation can be found in the data protection declaration, section editorial newsletter.